How to Boost Sales Using Facebook Ads
If you still haven’t incorporated Facebook Ads into your digital marketing strategy, it’s high time that you do. Not only does it allow you to target consumers based on their age, gender, location, interests, and other personal details, you can also track the performance of your ads.
With the chances of brands reaching their target audience with organic content getting lower in today’s crowded online space, more and more businesses are going with paid advertising. What better platform for that than the most prominent social media network?
Your Facebook Ads need to provide value
Facebook is a platform that is committed to providing positive and meaningful interactions to its users. So, in order for your ad to be truly impactful and deliver the results you are looking for, it is important that it provides value to your audience.
Understanding the Facebook Ads algorithm can help you make the most of the tool, not to mention optimizing your budget as well. Thanks to the platform’s ad transparency policy, any user can see which Facebook page is running, which ads. This works to your advantage as you get to research the campaigns that your competitors are running, giving you an idea of
what you can expect.
While analyzing competitor campaigns, make sure to check details like the design and content of their landing pages, their call-to-actions, the length and design of their videos, what kind of images they are using, the special offers they are running, if they are trying to attract more clicks, etc.
Also, remember to stay on top of things by familiarizing yourself with all the new ad features that Facebook rolls out. Exciting new ad features are introduced all the time and big names in the market such as Airbnb and Target are often the first to make use of these features. So, if you want to make sure that a new feature is worth investing in, visit these pages and check out how they are using it.
Tips to make the most of Facebook Ads for higher sales
Out of all the growth marketing strategies that marketers use, Facebook Ads is one of the most popular, and there is a good reason. It’s quite simple and effective, but this doesn’t mean that all you have to is create an ad and run it.
Contrary to what novice business owners and marketers may think, running your campaigns on Facebook isn’t a scheme to help you get rich quick. You need a smart strategy and effort to make your ads drive the results you want.
Here are some effective tips that you can put to use to boost your sales using Facebook Ads:
- Be clear of your business objective
First and foremost, it is critical that you are very clear about what you want to achieve through your Facebook ads. With a clear and defined goal in mind, you are able to make smarter business decisions. Do you want to increase traffic to your site or blog, or do you want to increase engagement on your posts? Perhaps you want to increase your reach and connect with more people in your target audience and create more brand awareness, or you want more people to make purchases from your online store. Be sure to choose an objective that fits your business needs and goals. - Create a digital store window for your audience
Facebook offers many great ways you can provide your audience with an experience that is almost similar to real shopping. It does this by giving marketers the opportunity to create a digital showcase of the products they offer, thus allowing you to put up a digital store window of sorts. Some of these features include Canvas, Carousel Ads, and Collection Ads. With Canvas, you can create deeply immersive, full-screen video, and image content that users can zoom and swipe in all four directions, allowing them to follow the narrative of the ad. On the other hand, Carousel Ads enables multiple products to be featured in a single ad, and users can scroll through them like a carousel, while Collection Ads allows featuring multiple products directly below the image or video you put up. - Incorporate video ads into your growth marketing strategy
Did you know that Facebook’s algorithm is in favor of video content? This is because people love to consume all kinds of video content on the internet. In fact, a majority of online traffic comes from videos. So then, it makes sense for you as a brand or marketer to invest in high-quality videos if you want an effective growth marketing strategy using Facebook ads. Videos are immersive and engaging, and they are also great for showing off your products. - Make use of Facebook “Offers”
Facebook Ads offers a feature known as Offers, which is basically what it sounds like. If you have an offer or discount on your products, then this feature allows you to create an ad specifically for the offer on this product. This feature is easy to use for consumers as they don’t even have to leave Facebook in order to redeem the offer, thus making it more likely that they will make a purchase. Besides, it assures people that it is a safe and legitimate offer by showing how many people have claimed it. - Use Facebook Pixel for your site
Facebook Pixel is a very useful tool that can help you track Facebook customer actions on your site. In turn, this allows Facebook to create ads that are targeted directly to your customers. Facebook Pixel is a piece of JavaScript code that you can easily install on your website, after which you will be able to monitor, measure, and optimize conversions that were driven by your Facebook advert. This helps you gain a better and deeper understanding of your audience and equips you with the data and tools that you need to personalize their experiences with your brand.
For any brand trying to increase sales significantly, Facebook Ads is a great tool that can help you reach your business goals, and these tips above will aid you in your journey towards a successful campaign.
