WE TURN
MOMENTS INTO
MOVEMENTS.
We make long-form series and build the home where your audience lives, so the attention you earn stays yours.
ATLANTA BASED
FOLLOW US
We make long-form series and build the home where your audience lives, so the attention you earn stays yours.
We produce content people choose to spend time with. Every project below shows what we built together and where it took them, from the community that formed around it to the business it brought in.
01 / FEATURED • Full builds, from the first episode to an audience they own.
02 / Brand & Growth • Websites and campaigns that turn attention into customers.
200%+ increase in website conversions. A rebuilt brand and site that finally does the selling.
6X return on ad spend. We brought the brand and the ads into alignment, and performance scaled with it.
350% more site conversions and a 5.2X ROAS. Targeted ads that brought the community home.
03 / In Production • Series we're making right now.
Documenting a movement as it's being built.
Watch the trailer →A media company built around the next chapter.
Watch the trailer →Five Miami founders. Up to $5M in funding. One shot to scale.
Watch the trailer →revenue generated or influenced
views, downloads, or hours watched
THREAD OS
You don't need to perform or become someone else to reach the people who need you. Thread OS is the system we built so you never have to.Most companies split strategy, production, distribution and growth across four teams. We run them as one, shaped around who you already are. Watch this quick walk through to see how it all connects.
watch now01 [STRATEGY & NARRATIVE]
We get clear on what you stand for and why it should matter to the people you want to reach.
Positioning
Identity
Messaging
Offer
02 [CONTENT]
We turn what you know, what you're building or what you love into an original long-form series that gives people a reason to come back.
Podcasts
Vlogs
Docuseries
Social Shows
03 [DISTRIBUTION]
Every episode is cut for YouTube, social and a weekly newsletter. People discover you on the platforms, then follow you home to the channels you own.
YouTube
Newsletter
Social Content
04 [AMPLIFICATION]
When content does well, we put paid media behind it to reach more of the right people and point them to what you offer.
Meta Ads
Google & YouTube Ads
LinkedIn Ads
TikTok Ads
FOUNDERS AND ENTREPRENEURS
You've built something real, and you know more than your marketing shows. We turn that knowledge into a series that earns trust before the first sales call and brings the right buyers to you.
PUBLIC FIGURES · ATHLETES, TV
PERSONALITIES, CREATORS
A season ends. A platform changes. An algorithm shifts. We turn today's attention into a body of work and a community that stays with you, so the opportunities keep coming after the spotlight moves.
BRANDS
People follow voices and ideas before they follow products. We find the perspectives already inside your company and put them on a regular schedule, until your brand becomes a place people gather.
We've built a network of local crews we trust in cities across North America. They know our standard and what each shoot is for, so whether it's Miami or Toronto, we show up ready. Turnarounds stay fast, quality stays consistent, and more of your budget goes into what people actually see.
Atlanta / Los Angeles / Chicago / DMV / Omaha / Arizona / Las Vegas / Toronto / Miami / Charlotte / Dallas / New York
The people we work with, on what changed.
I don't think I've ever had a marketing professional mirror back to me who I was quite like Brian. He really got us. He saw us in ways that we couldn't see ourselves. That's such an incredible gift.
Val. C
They built our whole brand identity along with our website. The team is incredible, extremely knowledgeable, and they have a process. They've always been responsive, communicative and professional. We're behind Carbon Thread 100%.
James A.
I don’t know what kind of sorcery you guys have over there at Carbon Thread but you guys are super dope. The website layout and elements look dope. The brand system looks dope. EVERYTHANG is dope.
Natalie B.
Unthreaded is where we think out loud. Each issue takes on brand, building, and turning what you know into something people follow. It's the same playbook we run for our clients, practiced on ourselves.
SUBSCRIBE FOR FREERead previous issuesTell us where you are today and who you want to reach. We'll show you what a series, and the audience it could build, might look like for you.
LET'S TALK
Production is one piece of it. We plan the series, make it, distribute it and grow the audience around it, so the work keeps paying off long after it's published.
Yes. Our production partners cover major markets across the U.S. and Toronto.
No. A clear point of view, a trusted reputation or real access is enough to start. We build the audience from there.
Strategy, series development, production, editing, YouTube and newsletter management, social distribution, paid growth, and ongoing performance review.
With a conversation. If it's a fit, we map out the series and the channels it will grow, then get to work.
